Whatever method 1xbit uses by using a new brand and a new business, people will still know they are the same business, which is why 1xbit might be a little frustrated, especially if they appear again like in the past where they tried another campaign on this forum. However, they will still be marked as scam sites and people will stay away from them.
The brand of being a scam website will never go away, it's never going anywhere so in my opinion, they're going to be having a hard time atoning and trying to prove themselves to the community, I believe in redemption so I hope that that's the path that 1xbit will take on, hopefully many of us will be proven wrong that they're just good for it on the early stages and won't commit until forgiven. Man, it's hard to run a gambling website that was supposed to be dead with all the scam allegations and accusations that turned out to be true.
I also believe in the redemption, although once you lose the trust of the people it is hard to reestablish it. But I'm not necessarily for the opinion about the brand. A few days ago I learnt how they were creating physical casinos in certain countries, with a slightly different name (1xbet) and, if they get popular this way, chances are that their past reputation in this forum is forgotten some day.