When a site has too many positive reviews, than you know they are fake or were paid to give their opinion. You see something similar on Amazon; some people get paid to review some items and in 95% of the cases, all these reviews are positive to very positive.
Yeah. Those artificial reviews are easy to find sometimes, but AI has helped them come up with more natural reviews which are tougher to find.
then it would be safe to presume that they are indeed making money. It is really just that there are some things which need to be changed up over time. Its really just that my assumption too.
I don't know about that since they never really shared their profit margins from these contests. Honestly, even if they were losing money, it's like peanuts for them, but they do need to make these contests more creative.