That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.
That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.
It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.
But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.