In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.
and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.
Of course companies will take everything into account before they decide to work with influencers who will promote what they have. They have calculated how much money they will spend and also what impact they will feel after they work with influencers.
An influencer, a celebrity who has a large number of followers, will definitely influence some of their followers to buy and use the products they promote.
Now in this digital era we do not underestimate the huge impact of promotions, and now many of them are doing business in online media and it is very profitable for them. WE must be able to take advantage of the conveniences that exist now, because it would be a shame if we missed them.