That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.
That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.
It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.
But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.
In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.
and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.