A crypto can also enjoy beauty premium from influencers who if they are able to back it up can easily get her followers to invest into it, and can cause bubbles that's driven by hypes leading to increased interest and investment regardless of the actual utility or value of the asset.
Personally if there is an influencer involved in a project and that influencer is not at all interested in crypto before the project, I consider it all to be fake. The legitimacy of the project just gets questioned. Do not trust influencers or celebrities and rather check their background first.
Well that's true especially if that influencer is known as having no interest in crypto then they are really into money, for business purposes only. We all know how huge amount they can get once they signed and accept the contract. What we need to do is to investigate and check it first before going or doing such things because even those famous personality is not trusted.