Depends on the purpose but if I am the creator of it, I want it to stay for a long and everyone will be able to use it. So, going back to basics it includes the fulfillment of what's written in the road map, white paper, and as well as with marketing on its side.
From what I have seen with other developers, if their project is in danger. What they're doing is burning a lot of its supply, going on with partnerships and having more exposure through media so that many will see what their project is.
And going back to myself being an owner of it, well, I don't know if I'll be able to fulfill all of that. It's not easy at all to get into these projects and have yourself get an headache on maintaining and promoting it.
Exactly, if you are the owner and you think the project you created is something that can be useful then you will try all your resources to attract investors to support your project.
The life of the coin is in you, finding what is best will begin at you and it's true that most of those developers resort their way in burning the token
and bring more exposures,
as long as you believe that there's a good use of token you must do whatever way you have to continue the progress
and deliver what you wrote inside the road map.
That's what most of the developers do, they're trying everything to save their project and even asks help to other projects for any collaboration. Because that's how it works for most of them. They collab for the news that they can bring and make the project pump through it.
Otherwise, it's not just a simple collaboration for the token but for the actual use case which is even better and have a stronger long term for the token/project.
If token burning doesn't work, if partnerships and collaboration doesn't work. But if you are believing to your craft and goal of the project then just keep on doing it and proceed to what you just have to do.