Quote from: freedomgo on Today at 10:35:52 PM

Quote from: khaled0111 on Today at 08:23:34 PM

Quote from: holydarkness on Today at 06:05:43 PM

They no longer aim to build a brand awareness through repetition. But rather, they try to establish trust by having reputable members to wear their signature, knowing that those reputable members will not stand still if there is an issue with the casino. Not in the sense that they'll blindly defend the casino, no; Quite the opposite, they'll take action.

Couldn't agree more.
In the past, the main objective was brand visibility through aggressive marketing. To achieve this, campaign mangers used to accept as many participants as possible in their campaigns, obviously with low pay rates.

Nowadays, things have changed. Sig campaigns main goal is no longer to increase brand awareness. The main goal is to find active members who know well the project and/or the service they are going to promote. This kind of members usually answer customers' concerns and try to help them solve their problems without being asked to do so. This is like "killing two birds with one stone" as the participants in this case aren't mere advertisers but also a sort of personal representatives.

Therefore, it's important that we know the business we are promoting in our signature. Knowing the product makes it easier to defend the business, but we should not be biased. Reputation is very important because I've seen some casinos before running a campaign, but the manager stopped promoting it when they saw that there was an active scam accusation that hadn't been resolved for a while.

So, having a good representative is also very important, especially in addressing concerns related to reputation. They are here to build a good reputation through advertising. Forum members wearing the signature know their job, and the best way to promote the brand is through sharing their personal experience.

We would know them if we personally use the services they offered and also we do some research not only with the information they presented also with their background as if they got a good reputation on the community.

If they had bad feedbacks then I guess its bad to defend them since we will also get into trouble and might our reputation will also at stake with that case. Reputation is always important and if we know the casino is scam then its better for us to stop participating or tolerating them.

That's why its so advisable for casinos or companies to have representative here since they are the one who solve issues and give updates their community in this forum about what's new or been upgraded on their casino.