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They hitting more bigger market and you can read here their current target for their actions they do
https://sbcnews.co.uk/marketing/2024/01/03/roobet-tiktok-crypto-snoop/For doing that for sure they can get more virality of their casino since the influence of the people they used for sure will give them a lot more exposure to a lot of people especially for those people who are been exposed on online gambling scene.
I guess they are partially done with doing marketing here that's why we see less activities happened to them here. Then they want to try having partnership deals with famous individuals to get more better exposure for their brand.
As far as I know - roobet signature campaign has been around for several years on this forum and not only that, roobet also often open contest and shares some prize with user. Their marketing on the forum can be considered successful although I noticed that the number of participant in their signature campaign on the forum has been reduced - but the campaign is still running.
Of course they can try other platform for a larger target market including TikTok, Instagram and various advertising platform – but they can also be affiliated with several well-known figures such as artists or other famous people. But what is certain - roobet may still add participants to its current signature campaign or may reduce it to the point of stopping the campaign for one reason or another. It's up to them - but if they want advertising activity to increase on the forum then of course the marketing team can add more participant.
I was a participant in the signature campaign for more than two years. The campaign has been running with more than 60 participants for more than 3 years, but they were forced to reduce their number after it was noticed that traffic rates on the forum declined after the mix ers services were banned. This means that it is a logical result that the plan is modified to suit the platform on which it is advertised. At the same time, the rest of the competition campaigns have not stopped, and Roobet remains one of the most reputable platforms.
Perhaps for the same reasons that made them think about diversifying campaigns within their marketing strategy. Unfortunately, there is no better place than our forum that brings together gambling enthusiasts.
Mixers banned only reduce the activities made by people who usually participate on signature campaign since there are less campaigns are now available to people. But I don't think they are affected due to that situation since maybe the forum activity decline is temporary situation and if people will get used to it that Mixers is illegal to exist here then provably that they would came back in this forum especially that this is the place for people to go especially if they seek information about crypto. Also I guess this is not the main reason on why they choose to reduce the number of their participants since provably that they are done with doing massive campaign since a lot of people already know about them and they gain good reputation so their casino will still be a good option to gamblers in this forum. As I see they are targeting now a new set of crowd that's why they extend their presence on social medias to get a lot more exposure to people then get new prospect gamblers.
Marketing with paid advertising campaigns is considered one of the fastest marketing methods to increase the number of users and increase profits. It is not just a way to promote services. Rather, it is a strategy and a marketing method that requires planning and implementation according to certain steps, so that it can achieve the desired advertising campaign goals. Therefore, creating an advertising campaign is one of the most effective strategies that any company should implement to increase traffic rates.
In addition, the second direct goal is for the brand to remain stuck in the minds of users who know it, and not necessarily to attract new users. The Roobet platform seeks to maintain its presence in the forefront by continuing to display its advertising banners everywhere on the forum, even if with a smaller number of participants in its campaigns, because there is no longer any reason to continue working with more than 60 participants if traffic has declined to any degree on the forum as a whole.