It’s normal to be optimistic about every new month to be the month that, Bitcoin would experience a lot of bullish move. Especially with the halving haven’t gone behind us but really, it amounts to nothing really. You can get heartbreaks having way much expectations from every coming month. If your buying and holding, spending just when you have to if you have to, you would care less of the bullrun but, appreciate it when it starts happening and your assets keeps appreciating in value.
It's okay to hope, but they just need to realize that not all expectations can match reality. Optimism is important so you can maintain big plans for investing in Bitcoin in the long term, most importantly don't panic when the market doesn't match expectations. Selling bitcoin during a downturn is a bad decision, but they should be able to accumulate and strengthen their portfolio over time.
There is new hope in every new month, of course we don't need to stop hoping for the best for the price of bitcoin which will be profitable for its holders. We are already on September 1, while the price of bitcoin is moving sideways and tends to appear to be experiencing a decline. I'm not really worried about it and so far I'm just trying to maintain my main plan for the long term.