Quote from: EarnOnVictor on September 23, 2024, 06:59:37 PM

This post might mean nothing to many of you, but to me, it means a lot and is proof that you might have all creativity, best service and genuineness but still lavish in failure with your business if there is no quality marketing. No matter what you do, let your product/service be good, but let the marketing be "better," if not "best." Those popular companies are products of good marketing and this marketing is not all about you spending all the money, you can engage people in terms of affiliates and before you know it, it would have gone viral.

What shocked me and even brought about this post was an in-game on Telegram that I joined through a Medium article about 3-4 months ago. The developers had good prospects and gave quality UI & UX etc, but they struggled to sell what they offered for months. They might have tried some nonsense marketing system that gave them about 450k fake followers. I know it's "nonsense" since their posts hardly attracted 700 reactions (like, love etc) for months despite 450k followers with over 100k views.

But in just 3 days of noticing they've partnered with a good advertising outlet, could you believe that the followers jumped to over 1 million with over 750k views and the reaction has reached almost 200k from below 700? This is awesome! This can only happen with the help of "marketing," which I now value more than products and services in a business's success.

Indeed, for me even with the best products, they are liable to go down the drain without a proper marketing strategy in place. Your example yields the importance of getting your message to the right audience and capitalizing on leads that are real. Instead, it relies heavily on an enormous amount of followers who don't do much in terms of real engagement.

An effective marketing activity goes beyond mere visibility, it builds trust and relationships with a potential customer. What you notice about the appeal of this game after partnering with a good advertising agency is just a powerful reminder that marketing strategies can lead to huge growth. It's not always a matter of how much money is being spent but rather how a right message is done and finding the right settings in which to share it.

At the end A great marketing strategy can take a good product to the next level. Therefore, it becomes inevitable for any business aiming for competitive advantage

Quote from: coupable on September 25, 2024, 10:05:57 PM

Quote from: sunsilk on September 25, 2024, 04:02:03 AM

Companies or projects need some catchy ways of getting the attention of the masses. Some does it through organic way of gaining followers and users and most does spend a lot of money to market the projects or products that they have.

With channels that are everywhere with the use of internet and someone who knows how to maximize the exposure and engagement of these companies really gets to enjoy the effectivity of it and converts it into sales.

And that is why it is not surprising if companies spends from thousands to millions of dollars into marketing because that's probably just 10%-20% of their income and are convertible into sales profits in gross.

For many brands, this percentage can exceed 30% of the company's general expenses. There are brands that allocate much higher percentages to continuous marketing campaigns. This cost increases according to the increase in competition in the market, and its main goal is to keep the brand in people's minds and not forget it because of the existence of other competing brands. Other companies rely in their industry on the scarcity of products and they do not need to conduct marketing campaigns because the demand for their products is high and does not stop and they do not have competitors and the market is able to support all producers.

It's a very relevant issue, the costs distributed among different industries marketing and how it affects most brands that might have to spend a greater percentage of their budget on marketing just in order to sustain a level of awareness and remain competitive with a rise in competition. It's even more crucial investment to keep in mind when there is a surge in competition so that you don't get left behind.

Whereas, companies in niche markets with high demand can exploit the scarcity of nature. and is not going to require an intense marketing campaign. However, producing loyalty as well as establishing identity is productive to manage volatility in a market.

It reflects the necessity of a customization of the marketing system. What might work for one brand doesn't necessarily have to work for another. A golden mean has to be achieved between quality of product and marketing effort.