How often do public perceptions and media narratives influence betting odds in ongoing leagues, and how can bettors exploit these discrepancies to find value bets?
Social media has no effect on gambling betting odds but social media can play an important role in gambling promotion. Promotion of social media can shape public perception of league clubs' betting. The more advertisements on social media, the more users will focus on betting on that bet. Here lies the important collaboration between gambling sites and social media. The more promotions, the more users are attracted to gambling betting and the more profit between the two organizations.
We think that gamblers who have bet very often will certainly not be affected by advertisements that appear on promotional media, but for some people who are new to gambling, they may be slightly affected because they do not understand well how to choose the team they will bet on.
A gambling site will of course continue to promote themselves on social media to attract gamblers to bet on their site and there will also be bonuses that they give so that everyone chooses their site when they want to bet.