They started to change, not because they like Trump but they see high probability that he will be elected as a next President, so the media companies have to change their tones from Kamala-friendly to neutral.

The New York Times breaks their tradition last 40 years by staying neutral and refuse to endorse any President nominee. Their tradition is to endorse a nominee from Democratic Party, and if they maintain it they will endorse Kamala Harris. But the owner Jeff Bezos refused it from the editor.

L.A. Times Editorial Chief Quits After Owner Blocks Harris endorsement.