For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement.
Yes effective marketing of a business plays a vital role in taking the business to a higher level but then you may find people being clumsy over such matters, aside getting quality products making sure the business has more visibility to target audience and buyers is another criteria that is essential, and consistency in marketing also fuels the business to skyrocket.
Marketing brings you into competition but still the quality of your product or service will matters, I see the point where you really can maximize the power of marketing where you can attract and bring your audience and convert them into sales, with taht right places and venues where to market your product/service you'll be able to engaged them and gives them ideas what they can get with your offered service/product, it's all on you if how you bring them by creating ads that will help your business.