It's just another phenomenon that gamblers often assumes that they have some control over the outcome of their bets especially if they have been doing it for a while even though every time is just purely random there's no skill involved. Take dice for an example we might assume that we can control and influence the result of it by throwing softer or harder or in anyway that our brain recognize a pattern and keep tells us it's a way to win the game. So let's discuss about it.
Winnings in gambling is by luck, not because the gambler is very smart or that he has a winning strategy, even sports bets that requires some knowledge about individuals or teams to bet on can still be lost despite your knowledge. Any gambler that thinks that they are in total control of their gambling, the overconfidence can make them to lose all their money, so the ideas are just illusions. What works for you today in gambling can fail you tomorrow, that shows that there is no perfect strategy to win in gambling. People should not see gambling as a major place to make money because it is by luck that you can win. Unless the gambling system is manipulated, there is no way for any gambler to have total control of the outcomes.