They don't need to push anyone they are just maximizing each venue where they can promotes their business and earn the interest of their target audiences and receive the visits that they are aiming, along the way, those visits can be converted to potential end-users that will bring their business into success.
It's a self-decision making that's needed to be cater, each gamblers needs to understand the risk and they need to prevent that to avoid getting to deep and lose more money than the amount that they can afford to lose.
I would also add that it is a matter of the player's own and personal ego. Many of us are too self-confident that we will definitely be lucky, and others will not. You don't need to think that luck will choose us, and not others, the fact is that luck does not look at everyone equally, so we have exactly the same chances as everyone else.
Are you kidding me? Do you mean people can stoop so low to the point of believing that they "must" be lucky? This confidence can only be birthed by folly and it will certainly put them into trouble. Gambling is luck-based and no one can be sure if they will be lucky at any point in time. This is more reason why we should rather be more conservative and responsible in gambling than believe we can always have it as planned. This ego has put many in trouble and I hope people can learn from them.