A lot of tokens have been introduced to the market and many of them fail but if they serve another use (like giving out dividends) than the price is of less importance. I prefer holding the tokens to get some nice passive income then to buy tokens and just speculate that they would go up to make a profit.
If the purpose of their native tokens is for dividends, wouldn't that invite trouble if they plan to serve the US customer? Even if that is not the case, I'd rather not have a token at all and receive my dividend or profit with Bitcoin, Ethereum, or something else. Creating a token for the sake of profit-sharing is never successful based on what I see on the market. If anything it makes people feel like your project is another cash grab instead of doing something meaningful. I don't think a casino really need to go that way considering how some services on this forum managed to get a deal with EPL clubs, sponsored an esports team, and so on.