If the purpose of their native tokens is for dividends, wouldn't that invite trouble if they plan to serve the US customer? Even if that is not the case, I'd rather not have a token at all and receive my dividend or profit with Bitcoin, Ethereum, or something else. Creating a token for the sake of profit-sharing is never successful based on what I see on the market. If anything it makes people feel like your project is another cash grab instead of doing something meaningful. I don't think a casino really need to go that way considering how some services on this forum managed to get a deal with EPL clubs, sponsored an esports team, and so on.
They will have troubles to provide services to US. and European users because in the USA and European countries, there are more and stricter regulations on these things. They can ignore those nations or self-restrict available products of their platform to users from those countries.
For full access to their platform and products including their native token dividends, they can go Global South that is a trend in cryptocurrency industry. Countries in Global South have less regulations and it's more easily to operate there without too much legal barriers and risks.