For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement.
Yes effective marketing of a business plays a vital role in taking the business to a higher level but then you may find people being clumsy over such matters, aside getting quality products making sure the business has more visibility to target audience and buyers is another criteria that is essential, and consistency in marketing also fuels the business to skyrocket.
No matter how high-quality the product is, if it is not properly marketed, it will never reach the user level. A band only gains popularity when it is properly marketed. Marketing is a method by which an organization works to raise its popularity to the top. Tesla is a popular brand, yet Tesla continues to market its cars. No matter how popular a gambling site is, if it doesn't have marketing, it will never be at the peak of popularity.