No matter how high-quality the product is, if it is not properly marketed, it will never reach the user level. A band only gains popularity when it is properly marketed. Marketing is a method by which an organization works to raise its popularity to the top. Tesla is a popular brand, yet Tesla continues to market its cars. No matter how popular a gambling site is, if it doesn't have marketing, it will never be at the peak of popularity.
Another thing that boost marketing system of a product is the feedback from previous patronage because when you bought from a company and you enjoy the product based on how quality it is you will be attracted to say something whenever you see there product online, so sometimes people doesn't look at the marketing strategy but they look at people who has already using it before how they feel about it because going for only marketing quality they already no that a fake product can be marketed in a way people will look at it as the best when is not, consumers marketing evaluation has changed from the old evaluation of judging from beauty to now quality over it.
It's one thing to use your huge wealth of resources to market products or services by paying marketers, influencers etc, but it's another thing to make the customers/clients stay through the convince of good products/services. These good products and services are the heart of any business. If you have the money to market a bad product/service, for how long will that last? Over time, everybody will know how bad it is and shun it it, and will advice people to do the same. But if you offer your customers everything good, I am sure that it will get to a time you might stop marketing and the business will self-market itself as satisfied customers keep coming back and also tell others.