For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement.
Yes effective marketing of a business plays a vital role in taking the business to a higher level but then you may find people being clumsy over such matters, aside getting quality products making sure the business has more visibility to target audience and buyers is another criteria that is essential, and consistency in marketing also fuels the business to skyrocket.
Of course, a band's marketing makes that band well-known and helps attract the attention of buyers. No matter how good the quality of a product is, if it is not marketed, it will not attract the attention of buyers, and a product becomes popular in different parts of the country only because of marketing. Marketing is of immense importance in maintaining the quality of products in the global market, attracting the attention of buyers, creating brand value, and establishing one's position in the global market.