The game revolves around luck, but the illusion of control is addictive. We start to think that we can “master chance,” as if it were possible to train ourselves to flip a coin. We have this tendency to look for patterns even when they don’t exist, because uncertainty bothers us, and then strategies, “infallible” methods, betting gurus emerge…
You said it right, once a gambler experienced a good winning streak they tend to think that they already find the pattern, it will encircle inside thier mind that that they can easily repeat the outcome, an illusions that the gaming system install inside a greedy mind, the chance of aving that good self-control is by far and only few and selected experienced gamblers can do that.
Maybe that’s what makes us keep betting. It would be really boring to sit around and just “press the button” to spin the reels of the slot machine, the roulette wheel, etc. We need to believe that we’re in control.
And hoping that luck will back it up and allow you to keep winning though there's no such thing as a sure bets..