I don't understand how they can waste money like that. Wouldn't it have been the same if they get to pay $1K instead of $100K? I don't see the logic of it, unless they want to advertise with me and I can see that they have plenty of money but the advertising has been a bit expensive.
Although I see in the tweet they say they have “teamed up” with Gemini. I don't know, it still seems like too much money to me.
Thats because embedding complex visual patterns in the blockchain requires a large number of specific high fee transactions to control the visual output on blockchain explorers.
It was for promotion and the fee was paid to itself to there was barely any cost.
They just continue to spam the Blockchain like they have been doing.
Showcasing their capabilities to do such.