For the experienced ones, this is the common deal that they have to face in reality. The first months will be the setting of their foundation, coming from marketing, to establishing it to let the people know that their brand exists. And on top of that, there are promos that they need to give out and so this is a capital expense. But once they're already established and able to set the foundation, they'll able to get the ROI due to the volume of customers that they will get.
I remember very well how people make plans and steps when building a business and they even say that the first, second to third year is the most difficult year in developing a business. Most people think simply and expect quick success and generally businesses that run quickly will not last long. It takes a process to introduce a business to others while promotion, marketing and others are technicalities that need to be prepared.
People only see two things, failure and success. But most attention only goes to the success and they don't know how the process goes through. And that's why those business people that assumes stability after a year, a two or third are correct with that assumption that businesses takes the longer route for it to be successful.
And those experiences will make you an established businessman as well. You'll no longer be scared of the potential failure because you have already some plans ahead of that. This also allows you to explore more opportunities once the business you set is already established and stable.
A person who has no experience does find it difficult to develop a business, but that doesn't mean they can't run it because the most important thing is that if we don't have experience, we must be willing to learn from every process we go through and the most important thing is to recognize the business where we know that the business we are running is a need for most people, not opening a business for the upper class that is affiliated with a certain group.
When everything is well prepared, we need to fight the
fear of failure because whatever we do certainly has risks. What makes it difficult for people to develop is because they are too worried about failing before starting, even though preparations need to be made as perfect as possible for the initial process of building a business.
You're right, everyone has to overcome that fear. Most people don't get into business because they're afraid to fail. They know that they can't be a good one. But those that are fierceful and have no choice but to start it because that's what their guts say, they might fail in the beginning but if they keep on trying, they'll find their own success too.