Winning is all that matters to so many gamblers and when they are not winning, it makes them start to gamble with emotions so that they can make sure they win back all they lost, but they forget that while gambling, they don't get to choose when they win or lose. Like you said, no body is happy for losing but regardless it's not wise to start chasing losses, when a gambler doesn't win after wagering some money many times, best choice is to take a brake for the main time.
Once a gambler begins to focus on making money from gambling, it leads to addiction and trying new possibilities just to make sure they continuously take profits. A responsible gambler will forfeit the benefit of constant profits, enjoy the fun, and be able to bear the losses whenever the bets fail. We generally look happy when we win, but at what expense?
I totally agree with you.
In gambling, you either win or lose, in fact the losses even comes more often than the win and so making it pointless for gamblers to always pursue constant wins because it's as if they are directly going up against the house and like we know the house always has an edge which makes them to be at the winning side most of the time, so I don't see the possibility of a gambler always being at the winning side.