Most people are into Bitcoin not because it is a store of value but rather it is a good form of investment since people who bought Bitcoin are ready to sell their stash the moment they see profit. That said, Bitcoin is bought for profit generation and not as a store of value. Only a few use it that way.
And this is what is often said, and it is not denied. Because, when they hear Bitcoin, what they talk about is related to "investment", not as a product of technological progress that blah.. blah.. blah...
because human nature generally likes things that are easy to understand and general. And they get into Bitcoin because they are attracted to the potential profits that can be obtained by investing or trading Bitcoin.
However, this is not comprehensive, because there are still some parties, especially youngsters who do have a high curiosity, and eventually learn more about Bitcoin and why it is so valuable to make it an investment asset.