CZ is a very smart guy and always comes up with features that ensures longevity and dominance of Binance in this crypto space.
Yeah, smart enough to deceive gullible people who do not understand something as easy as 'not your keys, not your coins'. I have actually met people in real life who believe that Binance is safer for them than self custody, despite all i explained to them, they completely disagreed, that goes to show you how much influence cz has
oveeover people
in the industry.
This feature would appeal to a lot of gullible people, that i am sure of, because even without this feature, there are still a lot of people who use binance as their wallet.