Amazon should do it, but they might be under some pressure from the banking sector. We all know some of these guys want do discourage bitcoin investments. We all know what they're trying to do to El Salvador and what they did in the Czech Republic when some politicians wanted to adopt bitcoin. Some of these people are not playing fair.
Can you explain what happened in the Czech Republic?
I think every company has a financial advisor, when there is high volatility then they will not panic, let alone sell it, because they are mature about what they are doing, they may also be ready for all the risks that may occur.
Thats make sense actually. Believing is also one thing and having the technical knowledge on potential risk is on another level. I believe these advisors will have broad reasons to check and bal the potential of btc in the long run cause its not the same with stocks out there.
I wouldn't call knowledge of potential risk technical knowledge. A quick Google search of the history of hacks in crypto will tell you that keeping coins on exchanges is extremely risky!