Any business can do it, if it has funds and the desire to know more about BTC and utilize it properly: the question is only when this "thought" will get into the heads of the people that are in business.
soon enough
we are seeing more and more of business invest in bitcoin or integrate blockchain tech into their systems or offer bitcoin as payment and i am sure that other business owners are looking into their competitors and seeing ways how they can catch up and surpass said competitors so they would want to invest in bitcoin as well
Yes business owners keep a very close eye on their competitors. When they see that their rivals are gaining new advantages by using bitcoin or blockchain technology they too will not want to be left behind so the competitive spirit will encourage many businesses to invest in bitcoin or incorporate blockchain technology into their systems. Those who can take advantage of this technology in the future will be ahead in the market. Therefore the use of bitcoin and blockchain technology is not just a trend but is going to be an essential part of the future of business.