All depends on the length also what additional campaigns or promotions they do.
[/url]
Length and size of their signature campaign are two important factors for their signature campaign success and also marketing effects.
Since if they only bet on signature campaign and nothing else follow up since the casino don't have budget to spend for other things then provably that they won't get those result that they want.
But if they have deep pocket and willing to spend on those things that can make people feel attracted to avail those promotions or maybe giveaways they can offer then maybe they can lure people to come and test their casino.
If I am right, there are gambling sites which only run contests, prediction giveaways for many months before they expanded marketing in this forum to signature campaigns. Oppositely, there are companies that start with signature campaigns, nothing more until many months later with marketing expansion to contests and more.
Bethog already has began and maintained good marketing in this forum by a signature campaign that has been running for many months. From which, I believe they have good budget for marketing and it is only matter of time until they see need of expanding to other marketing types.