That's because some companies are not willing to take the risk of holding Bitcoin long-term. At least, not yet. But they will sooner or later, as Bitcoin continues to reach new ATHs. They wouldn't to miss the opportunity for profit. Would they? The bad thing about this is that there will be less BTC in the hands of the people. It's all a plan to force people to comply with KYC to buy/sell BTC. Unfortunately, people aren't seeing the big picture. They just want to get rich quick. Satoshi must be grieving with anger with the path Bitcoin has taken lately. Institutionalization = centralization.

At least, we have a few altcoins that have stayed true to Bitcoin's original ideals/principles. Monero is being considered as a more attractive option than Bitcoin due to its embracement of privacy and freedom. Since it's a privacy coin, chances of getting institutionalized (by having its own spot ETFs) are slim. I'd convert most of my BTC holdings into XMR, just to be safe.