~snip~
You're misunderstanding him, I made a point concerning why the company's not advertising their services officially in the forum with a sig campaign or so since they made mention in their site that they've gained lots of trusts over the years and with that being said they should've gained trust and build reputation in the forum too over time,
Gaining trust is paramount to having more clients than will keep patronizing them but it's also good for anyone that have a service on this forum to also build trust since Bitcointalk is the world biggest crypto community.
For any crypto services, it is important to also build trust in a crypto community like this because their are more crypto enthusiastic people here that could need the service and this can also be based on referral due to past jobs that was deliver without any complain. That is how trust is built over a period of time.