You are right in saying this, op, that is exactly what should be done when, for example, building a new business, especially if the goods must be of high quality to build a good community of consumers.
Although I do not really understand the information you are passing across, but I believe the best thing is to be strategic in order to attract the right consumers for the product by deriving patterns that would ensure we are selling to them and not just only marketing the product.
Pricing might be a factor, but I think citing the business near your target clients would keep you at an advantage already and pricing would not really be your challenge since clients value their needs solved within reach and without stress and can pay even higher to get it solved easily and timely.
Price of product matters a lot when you want to make your own product . When you are in the market you have to face many challenges about the product selling because sellers could decrease their price then you have to decrease your profit which is not good for your business. You want to sell your more product , then more profit will be in the business which is goal of every business owner but owners have to make good team who are capable to manage the business because business could be flop or these people did not use their mind and took abd decision by watching the condition of market. Market could be low or high according to trends in the market but manager should make a price which customer can pay easily.