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Source:
Bitcoin Magazine Since JPMorgan is lending against Bitcoin by keeping it as collateral, JPMorgan's decision may be a relief for Bitcoin holders.
Because there are many people who are constantly hoarding Bitcoin but sometimes they need a large amount of money that cannot be covered by their emergency fund. Then, Bitcoin investors are forced to sell their Bitcoins.
JPMorgan's lending against Bitcoin may keep the Bitcoins of such Bitcoin investors safe.
If they ever need an amount of money that their emergency fund cannot cover, instead of selling Bitcoin, they can take a loan from JPMorgan against it and repay those loans by earning money later.
Also, when Bitcoin comes to DIP, even if they do not have enough funds to invest, they can enrich their portfolio by borrowing from JPMorgan aggressively by buying Bitcoin.