I believe it won't be that easy for the company to run a review campaign because of the nature of service they render. It is unlike other services that people can try out there service for fun. It is only when someone has lost their wallet passwords that is when they will try to petronise service rendered by recovery service. This will help to improve the trust people have for the company, they can also work with members that is recognised in the forum. This will definitely help more than review campaign.
Mate I disagree with you on somethings you said here, don't you think there are people that have lost hold to their wallets that wouldn't know that services as this wallet recovery stuff do exist, just as i have said in one of my post, this service of wallet recovery is one of it's kind in this space so I believe such will attract people more to do the review, ask questions and also give possible feedbacks on what the think about the organization and things they really needs to improve on, working with reputable members of this forum is good but review campaign aren't bad too.
Well I really do understand were you are going, and you have shed light on some things I believe are important. However am still of the opinion that reviews campaigns for this kind of service wouldn't be a good idea. The issue here or what is involved is too sensitive i.e lost wallets and private keys.so many people won't like the idea of coming to public to talk about recovered wallet especially when the money that was recovered is a huge sum. So for security purposes it will be unwise for people to make it publicly that they make used of such service.
I also accept the fact that awareness is really necessary. Since alot of people don't really have an idea that such service do exist, that's the reason why I said it will be best if they work with trusted forum members. Unless it will not be the kind of reviews campaigns I do see with casinos, however if the person that wants to give a testimony about the service can be anonymous or a case study without bringing the identity of the customer to public. This I believe will definitely be of great help in developing trust without embarrassing the users.