He's setting an example to his company and also he's got wider reach and his reputation can help in getting more trust for Bitcoin.
While us, we're also here and we've been accepting payments through Bitcoin as well but we're not as popular as he is and don't have a title like his.
So, getting into these CEOs accepting Bitcoin like him might also encourage the others to do the same and the ripple effect continuous.
As some have pointed out, the intention is not to set an example but rather the company's strategy to strengthen and increase shareholder confidence in the company's bitcoin investment strategy.
Because bitcointalk is a pure bitcoin community and getting paid in bitcoin is a given.
It's part of the strategy and someone has to do it and that's him. So, if that's not an example of him but the purpose is part of it. And that's why the increased of trust to them is needed to be done and to make him as an example to say that they are serious with what they are doing.
I don't think this news will have a big impact because he is not the first CEO in the world to receive salary in bitcoin and the company is not that famous. Most people didn't know about them until this news came out.
Yes, don't expect a lot of impact from this news. But if merged with all of the other adoption news, this
makemakes great impact in the long run.