The competition is tough, indeed, but as far as I can see (from your profile and the profiles of some other members), they have launched their signature campaign and this will certainly help them to gain more exposure on this forum. (I couldn’t find their sig. campaign thread on the services board, though!)
Launching or sponsoring some contests on the games and rounds board from time to time would help too.

But the most important thing they need to do to really stand out from their competitors is to remain active and keep interacting with forum members by answering their questions and addressing their concerns.

The competition is tough, indeed, but as far as I can see (from your profile and the profiles of some other members), they have launched their signature campaign and this will certainly help them to gain more exposure on this forum.
Launching or sponsoring some contests on the games and rounds board from time to time would help too.

But the most important thing they need to do to really stand out from their competitors is to remain active and keep interacting with forum members by answering their questions and addressing their concerns.

The competition is tough, indeed, but as far as I can see (from your profile and the profiles of some other members), they have launched their signature campaign and this will certainly help them to gain more exposure on this forum.