In my case, I use Binance very often to trade, but unfortunately, I only use it on my computer and not on my phone. The reason is very simple: the app is not at all user-friendly. When I want to buy an altcoin because I saw that the price will go up, it takes time to process the chart. Then, if I accidentally exit the app, to log back in and see the chart for that altcoin is a headache, it takes a long time. That's why I don't trade on my phone, I just check the prices on my phone. I think the Binance team could improve the app.
I like Binance's UI/UX design. Binance offers lots of services compared to its competitors, so I imagine that in such cases, it's very hard to have a good UI/UX design but as an experienced designer, I would say that Binance does well.
What offers did Binance have that other exchanges do not have? I doubt what you posted because I see nothing special in Binance than having higher customers. But maybe I am wrong, you can list the features on this thread for us to see.
Nowadays most exchanges have everything that others have