Bitcoin is more secure than other assets, Bitcoin protects assets from inflation, investing in Bitcoin gives more profit, so why don't people invest in Bitcoin?
Regular people don't really know, and even though self-custody can be easy to learn, there still are some complications and/or personal responsibilities to protect our stash without screwing it up.. including questions of passing it down in the case that something happens to us. There is also misinformation in terms of understanding what bitcoin is as compared with various cryptos and some of them get bad names and the whole space is sometimes associated with bitcoin, so people might get confused about advantages and disadvantages of each, and they might not even know about bitcoin's self-sovereignty thesis and/or its sound money thesis, so they might not believe those kinds of stories about bitcoin, even if they were to hear about them. Those kinds of stories can just seem wishful rather than realities, since no one can really imagine an actual currency that governments cannot control, and they may well even get confused about the US government's recent involvement in terms of trying to suss out the extent to which the US government is controlling (or not controlling) bitcoin.
Navigating the world of self custody can indeed be complex, as it can be quite a very powerful tool for protecting one's asset, but the truth is that self custody requires some level of of technical know how as well as personal responsibility, and even if it's true that anyone can learn self custody as it's quite easy, the truth still remains that there are significant responsibilities and lots of potential complications that are worth considering, like protecting one's stash through choosing the best and safest way to secure your private keys, wallet backup management and potentially preparing and planning for inheritance.
It's important to always make a clear distinction between Bitcoin and other shitcoins as they both have a completely different characteristics and use cases. Not making proper distinction could potentially lead to misunderstanding and of course confusion about the benefits and potential drawbacks of each of them. Not just that, this could also potentially taint the image and reputation of Bitcoin if it's always associated with all of these shitcoins.
I also find the sound money theses and the self sovereignty of Bitcoin to be quite compelling, but when it comes to those who are unfamiliar and inexperienced about the underlying technology, it might end up sounding and looking like a wishful thinking. It can be quite difficult for a lot of people to grasp the idea of a decentralised form of money that's completely out of the government's control, especially with the complexities of the involvement of the government and regulation.
If we want to also consider the active and recent involvement of the US government in Bitcoin, including their efforts towards understanding the technology and attempt to regulate the technology, can equally constitute further complications. But when we separate facts from fiction and put efforts towards understanding the nuances of the decentralised nature of Bitcoin, as well as the roles of the government's involvement towards shaping its future, then we'll have a much clearer picture of the underlying technology and potentially avoid further confusions and complications.
In order to address and provide lasting solutions to these challenges, it's crucial to prioritize education and awareness as these could be considered to be key. When we provide accurate information about Bitcoin, we put ourselves and others in a better position to effectively navigate the complexities of investing in Bitcoin and also make more informed decisions about our financial futures and achieving our long term goals.