They are just fooling people around and their main intention is to gain lots of money for those people buy their shit tokens. Its better for people to stop riding with the hype or shitcoins created by celebrities.
Celebrity shitcoins — initially pumped up and then dumped — have been quite common, especially artist tokens or official tokens such as $TRUMP, which were initially pumped up hard and then dumped after the hype died down.
Are there many victims? Of course, those who FOMOed in order to make a profit but ended up suffering losses.
I won't buy shitcoins even if they are world-famous celebrities.
I would definitely buy, like what happened with the $TRUMP coin, which saw a dramatic price increase in a matter of days. Such things are very rare in the crypto space, and in fact, for me, it's the best way to multiply money quickly.
However, if the celebrity coin is better, unless it has enormous influence and a very wide following, I would consider it. We have $TRUMP and Elon Musk, who have quite frightening popularity across many industries, and we know for sure 90% of people know them because of their influence and achievements. But remember, don't hold onto it for too long, because it will end up the same, and it won't even compare to BTC.
Meanwhile, celebrity coins will just become trash.
I'm pretty sure Ronaldo will do the same thing someday, perhaps after retirement.