If they are consistent posting give aways and other updates there's good chance that their brand grows. For now they need to explore lots of ways to gather more exposure so that TON Poker will be known by lots of players not only in Bitcointalk but also even on X and other social media platforms.
In a competitive settings, brands explores available means of surving and growing, you know, with what we have seen so far, theres competition here and TON Poker should strategically adopt some means that can get the attention of players here in this community, do you know why the really need to get more smart in this forum, this forum is housing different gambling brands, so they must think of something very different from other poker stuff, although your advise is very good because I believe in versatility because it also helps in achieving aim as quick as possible.
Ton teams will definitely come up with additional forum members engaging mode of promotion such as contest and, reviews campaign, this form of promotion, mandate forum members into having some first hand test of the casinos and writing about what their experience is in the last stage and posting it for others to read in support of the company presence.
Most of the long running casino have this form of promotions or another all aimed at increasing direct traffic to the casino and also helping the community to know more about the casino services.