If they are consistent posting give aways and other updates there's good chance that their brand grows. For now they need to explore lots of ways to gather more exposure so that TON Poker will be known by lots of players not only in Bitcointalk but also even on X and other social media platforms.
In a competitive settings, brands explores available means of surving and growing, you know, with what we have seen so far, theres competition here and TON Poker should strategically adopt some means that can get the attention of players here in this community, do you know why the really need to get more smart in this forum, this forum is housing different gambling brands, so they must think of something very different from other poker stuff, although your advise is very good because I believe in versatility because it also helps in achieving aim as quick as possible.
If you also look at the games and round sections there are lots of casino out there host a poker event. Maybe on their they could start something exciting events for their Bitcointalk community. Maybe they would get more tractions if they could able to make this happen.
But also there are lots of thing needed to work out and for sure they are taking considerations on what they are reading from the suggestions posted by people here.
So lets hope for the best and looking forward for their success.