As I mentioned in my previous post, celebrities themselves aren't aware of these scams either. Sometimes, the celebrity gets scammed by the dev team as well. In my country, a company hired a cricket player and signed a contract to be a brand ambassador. The cricketer did some promotions for the company and the company promised to do some social work on his area.
Later, the company scammed thousands of peoples. Then customer started to complain that they trusted that because of the cricketer. So people started to blaming the cricketer while the cricketer didn't even get any benefit from the company. He was a member of perliament and he asked the company to do some social work in his area in return.
Not all of them are unaware of these scams; some actually receive marketing money to promote such tokens on their accounts, while others create these tokens themselves to profit from their followers' pockets. There are countless examples, and the most notable one is Trump’s token, which he created to support his election campaign.
From
What I see from what you mentioned
is, I also see that the player is
also at fault because he did not verify the company he signed with, which led his followers to fall victim to fraud due to his promotion of this fraudulent company. If he cared about his followers, he would not have neglected to check such low-level companies that managed to achieve their goals through him. Likewise, those followers should not have been an easy target for these scammers and should have verified the company, its goals, and its team before investing their money in it.