Customer is king, if only because they represent cash flow.    You can get finance from a bank but the bank is going to look at whether you have the sales, have the orders to ever justify a loan.   That goes all the way up the food chain, big and small business will struggle to get backing if they cannot provide data on customers waiting for their product, projected cashflow to even pay off the loan is key.

Could apply this to Bitcoin and many other considerations, I always consider the widest possible audience as the strongest chance BTC has of taking off.   All the other fancy pants people talking about whatever rely on that backbone of plain people holding tiny amounts but millions of them is what we hope are regularly involved, so they are the ultimate audience that should move or make BTC bullish and the rest is speculative.

Customer is king, if only because they represent cash flow.    You can get finance from a bank but the bank is going to look at whether you have the sales, have the orders to ever justify a loan.