I’ve also noticed that when people outside of our crypto community see the word “app,” their first thought is always App Store or Google Play. Very few of them would ever think of Telegram mini-apps unless they’re already deep into crypto or Web3 communities. That makes it harder for a casual user to even take the first step, because instead of testing the promo, they end up frustrated just searching for something that doesn’t exist in the usual stores.
Maybe the project should make it more clear right away that this is a Telegram app — even a simple line like “Open in Telegram” with a direct link could help avoid confusion.
Hmm... Do you think this is somehow related to the crypto community?
Personally, I've launched Telegram mini-apps a few times, and indeed most of them were in one way or another connected to cryptocurrencies. But it honestly never crossed my mind that Telegram mini-apps, in general, are something that belongs to the crypto world. I'm really curious now how many mini-apps exist that have nothing to do with crypto at all...
....for people who aren’t really into crypto, the word “app” almost always means something from the App Store or Google Play. So when they see “open in app,” they go searching in the store and, of course, find nothing – which just confuses them even more.
Even the phrase “Open in Telegram” can throw people off, especially if they just use Telegram as a normal messenger. Maybe it would help to clearly say “Telegram mini-app” and add a short instruction on how to open it.
I’m not sure if there’s any data on this, but I’d be curious to see how many Telegram mini-apps are completely unrelated to crypto – maybe there aren’t that many, which is why people immediately associate them with the crypto space.