Just like you rightly put it, procrastination is the main issue here, many people tend to procrastinate instead of taking the bull by the horn but for others it seems they really do not understand the value of what they are about to indulge in but nevertheless, I believe that being resolute and optimistic in terms of knowing what you should invest in is the first step to breaking jinx to your Bitcoin phobia.
I believe the first step should be understanding the dynamics of Bitcoin first, because it is when you understand something and it's potentials that you'll then feel optimistic about it, after this the next step should be creating or making available the resources needed to invest in Bitcoin, then the willingness I believe will come naturally. But if the individual has absolutely no knowledge or the wrong perception about Bitcoin, no matter how hard he tries, he'll never feel that optimism or the zeal to in EST in that asset.