Quote from: ckybe on May 17, 2014, 01:21:24 PM

Quote from: GAML on May 17, 2014, 12:30:50 PM

Number 6. Instantly recognisable if you drove past a billboard with it on and it caught your eye only for a split second. When it comes to logo design; think Nike and Apple. Clear, uncluttered, instantly recognisable from a distance. In addition this logo also contains Gestalt principles within it's design which is used a great deal in modern marketing. In short Gestalt psychology states that we see things as a whole rather than a sum of its parts. The lines and curves in the central design clearly create an image that can be perceived as a tree or a leaf. The Gestalt principle of closure often leads consumers to pursue a further search for information on what they are seeing i.e seek confirmation if what the design represents / actually shows and it is a very powerful way of capturing consumers attention and then creating the opportunity for exposure to the product / service. Exposure leads to learning, leads to evaluation, leads to use / consumption. Without the initial exposure the next steps cannot take place. A person who is ecologically conscious is more likely to be attracted to this design because the tree/leaf has a conscious or subconscious importance in regards their beliefs / attitudes towards environmental issues. I would imagine this is the type of person Carboncoin wishes to attract and this type of person is highly likely to use / invest in the coin as it has a strong affinity with their values / ethical stance.

That is why I am particularly impressed with this logo. A great deal of thought has gone into the design by the creator.

I make this statement with confidence as I am reading for my masters degree in marketing Wink

If I were the lucky winner in regards comments my Carboncoin wallet address is LBRUeWvHzSiKBXNehAkyUTeA9qVsD8EhEd

Good luck with the relaunch.

OMG Thanks a lot man!

You are very welcome. It is a brilliant design. Congratulations again on winning the competition.