"scam" is a bit harsh don't you think? Why is everything a "scam". If you use that to describe everything it loses all meaning. Kind of like "The marklar marklared the marklar". Anyway...
I happen to like:
1 bitcoin|BTC = 1000 millibitcoins|mBTC = 1000000 microbitcoins|uBTC = 100000000 satoshis = 1000000 bits|XBT
1 bit|XBT = 100 satoshis = 0.000001 bitcoin|BTC
A very small part of a bitcoin is a bit.
Bit has already been used in the past as a measurement of money (1/8 of a dollar) so there is that.
Let's start selling bits to noobs. They can get a lot of bits for a dollar(!) and when denominated in bits they get the familiar XXXX.XX form they are used to so they feel all warm and fuzzy. And that is all this about, making newbies feel warm and fuzzy inside.
I have a consensus of one!
Remember our new saying: Eventually a shave and a haircut will cost two bits!
Maybe a noob to the forum, but certainly not to bitcoin, cryptography or common sense. As much as it may seem, like its a good idea to use bits, to help (increase adoption or whatever) , it's not. This idea has no other use or purpose other than getting people to transact in a unit above the standard unit, all while masking it as the standard unit -sounds to me like a scam!!
Since bitcoin can't be attacked, we will attack the minds of the people into believing this B.S. The satoshi or "bit" has been established already, it's in the protocol, and we will be using it for our transactions. No explanation further necessary.
One thing I've learned from Satoshi Nakamoto is that anonymity is closer to the truth than recognition.