Quote from: mrvegad on May 29, 2014, 03:35:43 AM

Quote from: SomethingElse on May 29, 2014, 01:47:47 AM

Quote from: okaynow on May 28, 2014, 04:26:18 PM

i dont mean to burst everyones bubble, but i really dont like misunderstandings.
The ones here that are doing the marketing, please give me an honest answer to this:

What are you marketing ?
What are you marketing it as?

Nem is nothing but an awesome idea so far, at a pre-alpha stage.
How are you marketing something that has no features so far, no code published, no client and no launch?

i'm honestly curious to hear what people are saying to others in regard to a product that has not launched yet,
this is not a trolling attempt, so please lets all have a serious discussion.

In basically ALL businesses marketing is huge. Many companies will spend more money on marketing than product development. Let me say that again, it is more profitable to market a product than it is to actually develop a product. That seems silly, right? Wouldn't the best product win? No, the product that wins is the product that is the best in the eyes of the public, not that actual best product. The way to win the public is marketing.

So....... NEM doesn't have a product right now? Why then do marketing? Let us look at a few examples. There is CounterParty, Ethereum, NXT, and Bitshares. These are all next generation platforms and are possible competitors to NEM. Three of them have real products and have been developed by people who have real high tech skills. These are NXT, CounterParty, and Bitshares. Actually, each of these products is very slick, even more so than bitcoin. But....... none of them are actually worth much. Why? Because the people that made them are developers who don't know shit about anything else. They are really smart people that just because they know one thing, think that they can make it. They are sadly mistaken. Being able to write code, doesn't make a product good. Ethereum on the other hand doesn't even have a working product. It is really just an idea that aims high and a ton of marketing. It has professionals on board. Not just professional coders, but professionals from every aspect and end of a business. Yes, they are running it like a business, not some dudes writing code on their home computer at night and typing messages on a forum. Writing code on your computer at night and typing messages on a forum just isn't enough to make it in today's world. A product needs a lot more support than that.

So Ethereum has no real working product yet, just an ideal and intense marketing by pros. Can it be considered successful? More successful than NXT, Bitshares, and CounterParty? They are at least up and running with nice products. If Ethereum were to have its fundraiser tomorrow, sheep from all over the crypto community would line up to throw money at them. The Ethereum non-product is already worth way more than NXT, Bitshares, and CounterParty real products combined, and when it does come to market on day 1, it will have a market share that reflects this. 100% for sure.

If NEM wants to be a real force. It has a choice. It can choose to be like Ethereum and bring on some pros, or at least some semi-pros into the team for marketing, finance, legal, creative, admin, strategist and so on. Simply writing a good code won't do it.

I really would hope that NEM would find people for the development team that could be advisers for each of these areas, and do it now. Again, I would argue that in a market like crypto that is filled with pump and dump that professional or at least semi-professional marketers would be important. A semi-pro can give NEM a huge advantage over helping boost NEM over other products that are being developed by great programmers that know little of marketing (I am talking about you NXT, Bitshares, and CounterParty).

NEM doesn't even have a logo yet. I know the development team wants to have a product first, but really that isn't how successful stories work. Ethereum is being made by pros. They had a slick webpage, logo, t-shirts, and smooth public speakers long before it has ever released a product. The guys at Ethereum know exactly what they are doing. It is counter-intuitive. It doesn't seem like a slick logo and webpage are worth more than a slick product, but yes, they really are. Again, it is not the best product that wins, but the product that is best in the eyes of the public. The distinction shouldn't be that big of a deal, but it is indeed a huge deal.

Making money is not about having a good product. Making money is about making people "think" you have a good product. Con-men have known this for ages and are quite successful because of it. All big companies know this (these are in someways con-men too). It seems like very few people in this forum really internalize this. The fact that people even have to ask, "why market?" shows just how clueless people are. I have no doubt that Okaynow is a very intelligent person and this is not a rant against Okaynow and in certain areas of discourse would school people with his/her knowledge. This is more of a statement in general that very few people on these forums no shit about actually developing a successful product.

How many eyes of the public who don't follow crypto's know about Ethereum?

NEM isn't about making money, it's trying to be a movement.

Most people on this forum only give shit about putting money in their pockets.

"Impress me by what you do, not what you say"

Money, movement, awareness in the eyes of the public, and yes what a product does are all related.

I don't care primarily about the money either. I really want this to be successful as a movement and believe in the change that a crypto like NEM can bring to the world. I feel like this greater crypto community desperately needs it if we will succeed in our goals.

I was just using money as a measure of success. This is commonly done and in fact the most common factor for considering success. That is why people go to coinmarketcap daily. And bitcoin fanatics are depressed by small drops or elated by big gains.

One of the major points of my post was that while the philosophy of "Impress me by what you do, not what you say" should be the way things are done and intuitively seems right, in the real world of products and services proves to be a model that fails time and time again. It is a sad part of the world we live in and I hate it. A person can take the high road and not play the game of marketing and politics and try to let their product speak for itself, but that surely will lead to a failure. Again, ALL successful products are heavily marketed. No successful products that have changed the world that are not heavily marketed. This is a sad reality. Ignoring does not change it.

Impress me by what you do, not what you say is a great philosophy for dealing with very close and personal relationships. I live by it. And I wish it could be applied to the greater world.