At-home mining began to fade away at the end of last year, there is now no point whatsoever in building small rigs for home use; difficulty dictates what we can and cannot mine - there will always be business ideas which are good-at-heart but completely clueless-in-reality.
The Novello chip specs were great and if this endeavour had been genuine, the company would have had no problem whatsoever in getting funds to T/O, and also could have brought it all to market in a very short space of time.
Sometimes it's just not meant to be,
eh Olivia? 
Yeah it's been moving toward DC based rigs for a while, it's a shame as it will end up alienating a lot of the mining community, ah well all good things come to an end.
I don't see it as an end whatsoever, without going into specific services, there are cloud hashing outfits and other community-share mines out there that we can still be a part of and contribute to. Just because it's becoming more and more difficult to host rigs at home, shouldn't mean we should stop mining. I'm of the mind; eggs in lots of baskets makes ample chicken soup.

Perhaps if Novello swallow their pride and see the bigger picture (
if they can achieve that chip spec) it could become a collaborative endeavour, rather than one which puts all the risk on the little guys n gals. I don't see any problem with doing it that way - perhaps greed was the initial motive?